Dino Burger Branding Project: A New Take On Fast Food
Background:
Dino Burger is a fast-food restaurant concept that offers a fresh, unique twist on the typical fast-food experience. With a playful dinosaur theme, the restaurant aims to provide affordable prices, fun for the whole family, and a commitment to using fresh ingredients.
Design Problem:
To create a fictitious company and then create a logo, figure out all the branding components and then expand on the branding in mock up examples.
Design Process:
Throughout my design process, I refined my logo multiple times until I arrived at the perfect fit. I also developed an original set of Dino Burger characters to enhance marketing and branding efforts. Additionally, I created various expansions for my fictional burger joint to bring the concept to life.
Design Solution:
For my design solution, I adopted a fresh and simplified approach for the logo, addressing the issues with my previous design, which used an excessive number of colors. From a business perspective, the old logos would have been too costly for mass production in items like to-go bags, wrappers, disposable cups, and containers. I streamlined the logo to use just two colors. Using my selected typefaces and brand colors, I then developed the branding expansions.
PROJECT EXPANSIONS
Restaurant Sign
New Item Poster
Kids Meal
Kids Meal Toys
Restaurant Exterior